8 Steps to Obtaining Speaking Engagements for Business Development, Personal Branding, and Thought Leadership
Presentation in PDF format
Presented by Steve Markman, Markman Speaker Management
Standing out from the crowd to increase visibility for you or your company can be a huge challenge. One proven way to accomplish this objective is speaking at public events – at conferences, seminars, webinars, and forums held by associations, independent event organizations, and professional and industry trade groups. Learn eight key steps to ensure your speaker program objectives are met.
Attendees will learn:
- Why unpaid speaking opportunities represent a powerful public relations, marketing, and business development tool as part of an integrated PR, marketing, and thought leadership strategy
- How to research and identify the “right” speaking opportunities
- How to submit proposals to the event organizers – the formal and informal processes
- How to ensure your presentation has shelf life
Steve Markman is President of Markman Speaker Management (MSM), a speaker placement service established in 1994 and based in the Boston area with an international outreach. MSM (www.markmanspeaker.com
) is used by corporate executives and professional services firms from numerous fields, including consulting, technology, law, consumer goods, financial services, life sciences, and manufacturing. Speaking engagements are obtained for clients in events held worldwide. Clients use speaking engagements as a business development, marketing and public relations tool. Clients have included IBM, Perot Systems, Avaya, Ropes & Gray, Subaru, and Interpublic Group.
Steve has nearly 30 years of experience in the speaker/conference industry. Prior to launching MSM, he held the position of Vice President of Conferences for BIS Strategic Decisions (now Forrester Research). Prior to that, he served as Director of Conferences for The Interface Group, producer of COMDEX, previously the largest trade show in North America. Previously he was Executive Director, Conference Division for the Conference Board, Inc., where he managed over 100 annual worldwide conferences. Steve writes and lectures frequently on the subject of speaking engagements. He is the Co-Chair of the Boston chapter of the Marketing Executives Networking Group (MENG).
The meeting is open to the public. No charge for Consultants Network members or Olin College students/faculty; $5 entrance fee for all others. Casual dress.
The Consultants Network meeting starts at 6:30 PM. The meeting location is at Olin College, 1000 Olin Way, Needham, MA, in Academic Center 113.
From the East or West
Take the Massachusetts Turnpike to Exit 15 (Interstate 95/Route 128; if driving from the East; Exit 14 if driving from the West). After the tolls, follow the signs for Route 95/128 South. Exit Route 95/128 South at exit 19B (Highland Avenue, Needham). Follow Highland Avenue for 1.5 miles to a three-way intersection with Chapel and May Streets; bear slight right onto Chapel Street (to the right of the gas station). Take a right at the first light onto Great Plain Avenue/Rte 135. Then follow "From Great Plain Avenue" directions below.
Take Route 95/128 to exit 19B (Highland Avenue, Needham). Follow Highland Avenue for 1.5 miles to a three-way intersection with Chapel and May Streets; bear slight right onto Chapel Street (to the right of the gas station). Take a right at the first light onto Great Plain Avenue/Rte 135. Then follow "From Great Plain Avenue" directions below.
From Great Plain Avenue
Proceed on Great Plain Avenue for 1.5 miles and the Olin College campus will be on the right. Enter the campus at "Olin Way" and follow the road around to the left to parking lot A, which provides access to all campus buildings. The meeting is in the auditorium at "Milas Hall", which is the first building to the right, as you walk up from the main lot. Handicap parking is available.
Olin Way to enter the campus.
Check the Consultants Network website for details and last minute information of our upcoming lectures series for 2012-2013
For more information, e-mail firstname.lastname@example.org or email@example.com; or contact the chairman Steven Greffenius at 781-223-1396. The Consultants Network website is at www.boston-consult.org.